This book starts off well, but degenerates into too much jargon speak for the average reader to understand. Basically what Michael is advocating as a panacea for small business owners success is franchise model. But he has couched it in so much of jargon speak that it becomes boring after a while.
There are very few live examples to go by, which would have made the book and the concepts laid down in it, easier to understand. Few ideas are good like “don’t let your curtain down” which is basically meaning don’t get comfortable in your comfort zone. Goodreads 1/5